San Shield

Brand Story

Chapter 4:

"Judith Sans -
The Legend of the Aesthetics World"

Chapter 4:

"Judith Sans -
The Legend of
the Aesthetics World"

Judith Sans is a legendary figure in the world of aesthetics. As the saying goes, “Beauty is only skin deep,” but for Judith Sans, “Beauty comes from within,” clearly reveals the essence of beauty.

Judith Sans is a legendary figure in the world of aesthetics. As the saying goes, “Beauty is only skin deep,” but for Judith Sans, “Beauty comes from within,” clearly reveals the essence of beauty.

Based in Atlanta, USA, Judith Sans International is a company that was founded with a start-up capital of only $800 borrowed from a friend, after she went through an unpleasant marriage.

Based in Atlanta, USA, Judith Sans International is a company that was founded with a start-up capital of only $800 borrowed from a friend, after she went through an unpleasant marriage.

As a holistic enterprise focused on “manufacturing, service, and education,” Judith Sans International’s growth trajectory is comparable to that of many famous international corporations.

As a holistic enterprise focused on “manufacturing, service, and education,” Judith Sans International’s growth trajectory is comparable to that of many famous international corporations.

The environment in which Judith Sans grew up provided strong support for her career development. Whether she personally embraced natural skincare passively or actively, she understood the advantages of her era and forged the opportunities that led to her successful lifelong pursuit.

The environment in which Judith Sans grew up provided strong support for her career development. Whether she personally embraced natural skincare passively or actively, she understood the advantages of her era and forged the opportunities that led to her successful lifelong pursuit.

Her career is about “maintaining face” for people, and preparing with ordinary fruits and vegetables. Judith Sans constantly jokes about herself: she grew up surrounded by her Hungarian mother and a group of vain aunts, “we would eat some of those fruits and vegetables, and then apply the leftovers to our faces”.

Her career is about “maintaining face” for people, and preparing with ordinary fruits and vegetables. Judith Sans constantly jokes about herself: she grew up surrounded by her Hungarian mother and a group of vain aunts, “we would eat some of those fruits and vegetables, and then apply the leftovers to our faces”.

This extraordinary entrepreneur, beautician, and philanthropist brought her ideas about natural preparation and good nutrition into the beauty industry and business development after receiving training in Milan, Paris, and New York.

Judith Sans is a professional nutritionist known for her concept of “prevention, correction, and maintenance”, emphasizing the importance of preventive care before using cosmetics to conceal. Judith Sans’ research and understanding of natural skincare have brought her great advantages. Her love for and use of natural ingredients have made Judith Sans International a respected brand in the field of natural skincare.

In the decades that followed the establishment of the company, Judith Sans utilized her extensive expertise to create the “Holistic Care Lifestyle Spa” aimed at providing services to individuals suffering from obesity, anorexia, bulimia, alcoholism, and drug addiction, with the goal of improving their quality of life.

In the 1980s, Judith Sans was honored as one of the top 85 female entrepreneurs in the United States, recognized by President Reagan, and selected as a representative of the cosmetics industry by the United States Federal Trade Commission to give lectures in Japan, Hong Kong, Taiwan, and Australia, as documented in the “American Women’s Hall of Fame”. Judith Sans also made her mark in the field of arts, serving as a beauty consultant for many renowned artists.

From its inception, Judith Sans International has maintained a core philosophy centered around manufacturing, service, and education. The company is dedicated to producing high-quality natural skincare products and providing excellent service to consumers. In addition, the company places emphasis on education, organizing various training activities and sharing opportunities to impart knowledge and skills in natural skincare, helping more people achieve healthy and beautiful skin. In the 1990s, Judith Sans created a comprehensive skincare education system, delivering a “holistic image” to vibrant young professionals.

From then on, Judith Sans has gained the attention and favor of professional institutions from all over the world, becoming a cross-disciplinary consultant in the fields of aesthetics, health, hygiene, and medicine. She has traveled the world, engaging in extensive exchanges and collaborations with numerous authoritative institutions from various professional domains, as well as multiple image companies and even sports skincare brands. Her footprints span across the globe, and her achievements are countless.

It is worth mentioning that Judith Sans was deeply inspired by the vast and profound knowledge of traditional herbal medicine. She brought back knowledge of the healing and mind-body balancing properties of various extraordinary herbs, swiftly integrating them into her products and treatments. This clearly demonstrates Judith Sans’s immeasurable appreciation for the treasures that nature offers. Her noble spirit of embracing diverse learning and research efforts constantly drives her to innovate and develop high-quality skincare products. Among them, the development of the San Shield formula, which enhances its antibacterial properties and harnesses the benefits akin to the second layer of the skin, stands as a testament to Judith Sans’s dedication and hard work.

After attending numerous international beauty exhibitions and traveling the world in the 1990s, Judith Sans happened to meet skincare expert Magdalene Poh from Xiao Yuan Marketing. Over time, Judith Sans was deeply impressed by Magdalene’s passion for skincare, attention to detail, and commitment to professionalism and personal growth.

In particular, Magdalene’s efforts and dedication in marketing Judith Sans’s brand left a profound impression. This led Judith Sans to make a significant decision, stating, “I have decided to entrust Magdalene with the intellectual property and formulas of Judith Shield.” Judith Sans firmly believes that Magdalene has the ability to elevate the brand, then not yet named “San Shield,” to new heights and create even more high-quality product lines.

Today, Xiao Yuan Marketing is excited to announce that San Shield, the “Silk Embroidery Skincare Barrier,” will be your ultimate choice for skincare. With its outstanding antibacterial properties, San Shield offers you the benefits of a second-layer skin, allowing you to experience the unique charm of San Shield.