San Shield

Brand Story

Chapter 1:

"Skincare begins in the garden,
starting with the growth of plants"

Chapter 1:

"Skincare begins in the garden, starting with the growth of plants"

The geography and cultural customs of Budapest have naturally given rise to a tradition of natural beauty and spa wellness.

Our brand story begins here.

Budapest is located in central Europe and serves as the capital of Hungary. It boasts abundant natural resources and beautiful natural surroundings. Hot springs, mineral water, and herbs can be found throughout the city.

These natural resources are widely utilized in local spa treatments and traditional skincare methods, helping people maintain health and beauty.

The protagonist of our story is also the founder of San Shield. From a young age, Judith Sans was gracefully immersed in and inherited the traditions of natural beauty and skincare under the guidance of her grandmother, mother, and aunt. With her deep connection to plants, forests, and nature, she has spread her passion to the world, reminding us that true beauty can be found in the harmony between humans and the natural world.

This passion took root deep in her heart during her childhood, cultivating her enthusiasm for using nature’s gifts to enhance her own health and beauty. She understood that her overall well-being was closely related to conscious choices, particularly in terms of dietary preferences. Judith Sans warmly embraced the natural foods provided by the earth and frequently experimented with various plant-based formulations in her own kitchen.

The protagonist of our story is also the founder of San Shield. From a young age, Judith Sans was gracefully immersed in and inherited the traditions of natural beauty and skincare under the guidance of her grandmother, mother, and aunt. 

With her deep connection to plants, forests, and nature, she has spread her passion to the world, reminding us that true beauty can be found in the harmony between humans and the natural world. This passion took root deep in her heart during her childhood, cultivating her enthusiasm for using nature’s gifts to enhance her own health and beauty.

She understood that her overall well-being was closely related to conscious choices, particularly in terms of dietary preferences. Judith Sans warmly embraced the natural foods provided by the earth and frequently experimented with various plant-based formulations in her own kitchen.

This also explains why among the more than 20 ingredients in “San Shield” plant-based ingredients make up a significant portion.

For example, rose water (Rosa Centifolia) is a natural liquid extracted from rose petals; caprylyl glycol serves as a preservative and moisturizer in the San Shield and its essential components are derived from coconut or palm oil; even cetostearyl alcohol, which is derived from animals, contains essences extracted from plants; “glyceryl stearate” is also highly likely to be derived from plant oil.

San Shield's Ingredients
Thermal bath at Egerszalok and Eger town - Budapest
Thermal bath at
Egerszalok and Eger town - Budapest

In addition to plant essences, Budapest is known for its natural hot springs, which can be found throughout Hungary. As a resident of Budapest, Judith Sans deeply understands the remarkable effects of the natural minerals found in hot springs on skincare.

Budapest’s unique Hungarian thermal therapy is based on the comprehensive application of warmth, cooling, and massage to stimulate blood circulation and release tension. 

Bathing and soaking in hot springs are particularly nourishing and moisturizing for the skin, and people often seek this therapy at Budapest’s thermal baths and wellness centers.

Due to her profound understanding of hot springs and plant nutrition, Judith Sans eventually chose to become a nutritionist in order to combine these two elements. She believed that the impact of mineral-rich hot springs and plant extracts on the human body should not be overlooked, which prompted her to study and master cosmetic chemistry.

Hungarian beauty technology has a significant professional position in the global beauty industry, thanks to its traditional geographical resources, family culture, and inherent talent. These factors led Judith Sans to become a professional beauty care consultant, devoted to helping people achieve holistic beauty from the inside out, as if it were completely natural.

Due to her profound understanding of hot springs and plant nutrition, Judith Sans eventually chose to become a nutritionist in order to combine these two elements. She believed that the impact of mineral-rich hot springs and plant extracts on the human body should not be overlooked, which prompted her to study and master cosmetic chemistry.

Hungarian beauty technology has a significant professional position in the global beauty industry, thanks to its traditional geographical resources, family culture, and inherent talent. These factors led Judith Sans to become a professional beauty care consultant, devoted to helping people achieve holistic beauty from the inside out, as if it were completely natural.